PERSONAL POSITIONING STRATEGY – NOT JUST A CAREER STRATEGY

Dec 14 / BE-EDGE Team
A career strategy is the compass that guides individuals on their professional journey, helping them navigate the landscape of the working world. It is a deliberate and conscious approach to achieving career goals, emphasizing intentional actions and decisions.

Meanwhile, personal positioning strategy is not just limited to your career goals, it is a total overview of who you want to be not just as a professional, but as an individual.

In this article, we will delve into the intricacies of developing an effective career strategy, drawing insights from research and practical steps and how these strategies can be further applied to your personal and professional life.

What is a Career Strategy?

Just as a solid foundation is essential for constructing a building, a well-crafted career strategy begins with a thorough review of one’s strengths, weaknesses, motivators, and values. This initial self-assessment lays the groundwork for a strategic plan that aligns with personal and professional aspirations.
Identifying strengths is not always straightforward; it involves recognizing both overt skills and subtle abilities, such as the capacity to foster harmony in a group or the talent for inspiring others. These unique strengths become the cornerstone of an individual’s competitive advantage.

Types of Career Strategies

Research indicates that there are various categories of career strategies, each offering a distinct approach to achieving professional success.
These strategies include attaining competence in the current job, investing extended work hours, developing new skills, creating opportunities at work, seeking mentorship, building a positive image and reputation, and engaging in organizational politics.

Attaining Competence

  • Focusing on excelling in one’s current role is foundational to many career strategies. Organizations often base promotion decisions on present performance, making competence a critical factor in career advancement.
  • The skills acquired or honed in the current job may also prove essential for future roles within the same or a different organization.

Extended Work Hours

  • Putting in extra hours, especially in the early stages of a career, is a common strategy to demonstrate commitment and capability.
  • However, it’s crucial to balance extended work hours with personal and family time to prevent potential negative consequences in the long run.

Developing New Skills

  • Acquiring new skills is an ongoing strategy for career success. This may involve formal training, experiential learning, or taking on additional responsibilities in the current role.
  • The ability to adapt to changing skill requirements is emphasized in protean and boundaryless career philosophies

Creating Opportunities

  • Strategies to create opportunities at work include self-nomination and networking.
  • Self-nomination involves communicating achievements and aspirations to superiors, enhancing visibility and exposure.
  • Networking, on the other hand, connects individuals with relevant acquaintances who can provide valuable information, advice, and support for career growth.

Mentorship

  • Seeking mentorship is a recognized career strategy that involves developing relationships with more experienced colleagues.
  • Mentors can provide guidance, coaching, sponsorship, and serve as role models, contributing significantly to a protege’s professional development.

Building Image and Reputation

  • Building a positive image and reputation is a strategic effort to convey success and suitability. This may involve personal factors like marital status, community involvement, and dressing appropriately, contributing to a positive public image that can enhance career rewards.

Engaging in Organizational Politics

  • Organizational politics, while often viewed negatively, is acknowledged as a career strategy in many contexts.
  • Activities such as agreeing with superiors, advocating company practices, and forming alliances can be crucial for career advancement, though certain practices may be considered unethical.

Crafting Your Personal Career Strategy 

In crafting an individual career strategy, one must embark on a journey of self-discovery and strategic planning. This involves several key steps: 

Step 1: Review Your Strengths, Weaknesses, Motivators, and Values 

Self-assessment is the cornerstone of a robust career strategy. Identifying both overt and subtle strengths, acknowledging weaknesses, understanding personal motivators, and clarifying values create a foundation for informed decision-making.

Step 2: Know Your Comparative Advantage

Understanding your comparative advantage involves recognizing what you can uniquely contribute compared to others. This may be a specific skill, trait, or quality that sets you apart and adds value to your organization.

Step 3: Research Possibilities and Make the Most of Opportunities

Recognizing growth and advancement opportunities is pivotal. Conducting a Personal PEST Analysis helps identify trends affecting your career, and revisiting the Personal SWOT Analysis reveals opportunities aligned with your strengths.

Step 4: Develop Expertise

Building expertise aligns with developing the knowledge, skills, certifications, or degrees needed for the desired career trajectory. Proactively acquiring the necessary qualifications ensures you are well-prepared to seize opportunities.

Step 5: Network

Professional networking is a powerful tool for career growth. Establishing connections with colleagues, mentors, and industry professionals, both in person and online, broadens your support network and opens doors to potential opportunities.

Step 6: Analyze Current Options

Identifying short-term goals involves evaluating current opportunities, such as upcoming projects, vacant positions, or challenging tasks that allow you to showcase your strengths and stand out.

Step 7: Pull It All Together

Synthesize the gathered information to understand your strengths, weaknesses, motivators, values, comparative advantage, and the expertise required. This holistic view enables you to make informed decisions about your career path.

Step 8: Move Forward

Armed with a comprehensive understanding of your professional self and the potential avenues for growth, set both short-term and long-term goals. Actionable goals provide a roadmap for continuous progress and development.

Personal Positioning Strategy

Whereas career strategy gives us a broader idea of how we can embark on our career path, personal positioning strategy helps us understand our core as professionals, but most of all, as individuals. In order to know what strategy works for you and how you can achieve career happiness and freedom, take our Personal Positioning Strategy Program
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