Frequently Asked Questions.

What types of assessments and training programs do you offer?

We offer a FREE assessment to identify what personal strategy works for you and the Personal Positioning Program to help you develop and implement your strategy.

How can your services help me choose the right strategy for my personal goals?

We start with helping you understand who you are in terms of your strengths and weaknesses using our Personal Strategy Assessment. You are then given an option to pursue the strategy that best suit you or use another strategy that you believe will help you more.

Do you offer personalized career counseling or mentorship?

Our Personal Positioning Program offers four different strategies designed to help you improve your strengths and shore up your weaknesses.

Can you help with job placement or networking opportunities after completing the training?

We do not offer job placement. However, you will get opportunities to meet big names in different industries especially in our Consult-a-thon.

What are the costs associated with your assessments and training programs?

The Personal Positioning Program costs range from $49 to $199 depending on the inclusions. See price HERE.

Why do we need a Personal Positioning Strategy?

A personal positioning strategy provides a clear direction and purpose of your actions, especially at the stage of “what’s next?” of your professional journey.
Your personal positioning strategy will let you elucidate first for yourself, and then for others. It outlines your professional identity at the new stage of professional life.

Who needs Personal Positioning Strategy the most?

People who have completed one stage of their professional journey and are ready for the next one often ask “What’s next?” They feel uncertain about whether and how they can succeed in a new territory.

They don’t need fluff; they need a practical guide and a customized toolbox to move from the “past, completed” to the “desirable next” professional self. They need a strategy for navigating their move and establishing their position, similar to how businesses develop their market entry positioning strategies when they enter a new market.

Examples: (a) college graduates who need to formulate their self-identity as a professional; (b) educated migrants who have accumulated sizable human capital in one city/country but decide to move to a new market; (c) career changers.

What will a participant [YOU] get from Personal Positioning Strategy program?

There are several deliverables of this program. These are (a) awareness of the type of personal positioning that fits you best in the current stage of your professional life, (b) Personal Strategy plan — a sequence of actions that leads to solving your “what’s next?” challenge, and (c) the message to a potential employer or supporter.

People who invested in their journey toward professional freedom and happiness by taking the “Your Personal Strategy” course have described the outcome as:

  • empowering
  • provides clarity of next steps
  • gives focus, voice, and energy in planning and executing the strategy I chose
  • boosts confidence in what exactly I will say in job interviews
  • enhances pride with their background and knowledge of how they can use it

How does the Personal Positioning Strategy work?

The course is comprised of three steps which allow you to customize this product for your personal and professional life:

This video from Dr. Julia Ivy will provide you with a full picture: https://youtu.be/D0nhEQ72GM4

How long does it take to finish Personal Positioning Strategy program?

The time required to complete one module of our course can be tailored to your schedule and preferences. Each module consists of engaging content, including 3 hours of video lectures and a couple of self-check questions to reinforce your understanding.


Please feel free to CONTACT US. We’re here to support your learning journey and ensure you have the best experience with our course.

How long will I have access to the course?

Please note that your access to the course content is valid for one month from the date of enrollment. We encourage you to make the most of this time by completing all modules and assignments within this period to ensure a comprehensive learning experience. Once your access expires, you will no longer be able to view or engage with the course material.

The Personal Strategy Assessment - what does it measure?

It helps you identify which of the four strategies is best suited to your current self and goals. This guides you in making informed decision on how you can navigate your personal and professional life.

Can I apply Personal Strategy program principles to different areas of my life?

Absolutely! The principles and frameworks taught in the course are applicable not only to your professional life but also to other areas such as personal development, relationships, and goal achievement. The skills and mindset cultivated through personal strategy can positively impact various aspects of your life.

Are there prerequisites or language requirements?

There are no prerequisites. Our courses are open to people of all backgrounds and stages of life as long as they face the “what’s next?” question.

All courses are conducted in English. Video lectures include English subtitles and the option to slow-down, pause, or replay lectures for better retention. There are tasks that require writing; therefore, we suggest students have a conversational knowledge of English when pursuing a Certificate of Completion.

Is Personal Strategy course same as career coaching?

Career coaching and mentoring offer guidance and support in navigating professional growth, while personal strategy goes beyond by providing a structured framework to develop a tailored strategic roadmap for achieving specific goals, maximizing potential, and unlocking long-term success. It empowers individuals to become strategic thinkers and architects of their own professional journey.

Becoming a Case Consultant [BCC]

What is Becoming a Case Consultant [BCC] all about?

“Becoming a Case Consultant” course provides the fundamentals to becoming a proficient case consultant. Through a blend of engaging real-world case studies and hands-on assignments, you will develop the essential skills needed to excel in this dynamic field. You’ll gain practical knowledge that can be applied immediately in the consulting arena.
The BCC course is a part of the “Crafting Your Edge” division of BE-EDGE Ecosystem, where participants are welcomed to join edge-crafters community.

What topics are covered in the course?

The course follows four E-D-G-E steps, each of which includes an introductory video, and easy-to-follow instructions, self-check questions, examples, and case consulting practicums. The result of the course is your investment in your BE – boutique employability — of clear focus, trustful connection, portfolio of generated value, and exciting message to potential clients and employers.

What happens after taking the BCC course?

Step 2 - Becoming a Case Consultant [BCC] 

Step 3 - Making YOUR Consulting Case [MYCC]
a case consulting session that align with your passions, honing real-world skills through hands-on learning.

Step 4 -
BE-EDGE Consult-a-thon
a two-weekend virtual event where all career changers, employers, and mentors meet to achieve a mutual benefit for all — a competitive edge in the global market.

What opportunities can you expect as you navigate your case consulting journey?

Get real-world experience solving actual client problems in our fundamental case consulting course.

What cases are included?

All cases are real, US-based organizations with social missions.
They vary in size and type of ownership:
  • from small businesses to large government agencies,
  • from C2C marketplaces to organic farms and volunteer-based global NGOs
The challenges vary in nature:
  • from digital marketing campaign to portfolio reconfiguration,
  • from approaching Gen Z to entering a new market,
  • from efficiency of operation to product design and user-friendly repackaging

Who is the case author and case coach of BCC?

The course is based on the BE-EDGE Method, developed byJulia Ivy, Ph.D. Psych, Ph.D. Mgmt , which helps develop skills and boost confidence to those who are brave to enter a new professional territory.

The instructions and videos of the BCC: Becoming a Case Consultant course are developed by Dr. Julia ivy’s former master students, who are driven with the idea of helping others in their “entering a new territory” journey.
Kelsey (Kexin) is the management director of BeEDGE club. Her story with BE-EDGE starts from a course with Dr. Julia Ivy. Perusing in further education in U.S, at NorthEastern University, from another country is both exciting and intimidating, and the strategy course, BE-EDGE method, and Dr. Julia Ivy helped her position herself in the new market.

Making YOUR Case Consultant [MYCC]

Who is MYCC for?

  • Graduates who are eager to apply their knowledge in real-world scenarios and create a strong foundation for their careers.
  • Career changers who looking to transition into the consulting field and gain practical experience to support their new direction.
  • Experienced professionals or seasoned individuals who bring a wealth of expertise and are eager to share their insights while staying engaged and contributing.

What can you expect after MYCC?

The program “Making Your Consulting Case” is a case consulting session that align with your passions, honing real-world skills through hands-on learning. Benefit from expert guidance and present impactful solutions to actual companies. Our program not only enriches your consulting expertise but also fosters personal and professional growth, establishing lasting connections and showcasing your capabilities in a tangible and meaningful way.

The details of MYCC

  • Choose your own client or company to work with.
  • Receive specific instructions and templates for case crafting and develop a publishable case with guidance of Dr. Julia Ivy’s BE-EDGE method.
  • Present well-crafted recommendations to the chosen company that can serve as your portfolio.
  • Option for team collaboration or individual participation.