Overview of Your Social Strategy

  • Author: Julia Ivy
  • Level: 2
  • Study time: 2 hours (approx.)
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Course overview
In this, D, part of the "Making Your Case" course, you will invest in your SOCIAL capital. You will learn the WHAT Social capital is and HOW to Develop Trust in relationships with key insiders by demonstrating your genuine interest and understanding of the company’s vision, challenges, and circumstances.

What's included?

  • 1 Module
  • 4 Videos
  • 2 Learning Materials

Accumulate Your Social Capital 

You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing.

Develop Trust

 You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Julia Ivy

Executive professor, book writer, strategy coach, the author of the BE-EDGE Method
About Dr. Julia
Julia Ivy is a strategy and international business executive professor and faculty director at Northeastern University. Dr. Ivy holds PhD in Psychology and PhD Management. In addition to her academic work, she acts as an executive coach for those facing the “What’s next?” challenge. Her book is Crafting Your Edge for Today’s Job Market: Using the BE-EDGE Method for Consulting Cases and Capstone Projects (Emerald Publishing, 2019). Learn more at www.be-edge.com.