D: The COMPANY CASE
for Developing TRUST
 

  • Author: Julia Ivy
  • Level: 2
  • Study time: X hours
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Course overview
This course provides you with step-by-step instructions, templtaes and examples of how you can make a COMPANY CASE -- the fact based case study for the company of your choice. Such a case will not only become a foundation for personal and professional trust between you and the company, but also help you establish your presence as a Case Writer and company's biographer. 
  • Video time: X hours
  • Exams: X

What's included?

  • 4 Modules
  • 1 Certification
  • 340 Questions
  • 25 Video
  • 32 PDF

Accumulate Your Social Capital 

You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing

Develop Trust

 You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.

Julia Ivy

Executive professor, book writer, strategy coach, the auhor of the BE-EDGE Method
About Dr. Julia
Julia Ivy is a strategy and international business executive professor and faculty director at Northeastern University. Dr. Ivy holds PhD in Psychology and PhD Management. In addition to her academic work, she acts as an executive coach for those facing the “What’s next?” challenge. Her book is Crafting Your Edge for Today’s Job Market: Using the BE-EDGE Method for Consulting Cases and Capstone Projects (Emerald Publishing, 2019). Learn more at www.be-edge.com.