Craft Your Edge For Today's Job Market

by Dr. Julia Ivy

Are you looking to cut through the crowd of graduate job-seekers?

To craft your edge in the saturated job market?

Then you need the BE-EDGE Method.

The BE-EDGE Method

The method shows readers how to:

Elucidate their professional CORE, strategically identifying a space in the market that will best fit their multidimensional profile and selecting a case to work on

Develop TRUST with an industry insider on the basis of deep understanding and storytelling–as an industry researcher, company biographer, and case writer

Generate VALUE for a company by making a concrete contribution and offering action-based solutions in the form of a consulting case report; and

Excite insiders with the candidate’s fit for a company and their potential to add value in the industry.

Craft Your Edge eBook sample

Book Reviews

by Carth Thomas, HOLLYWOOD DIGEST

"This short book manages to encapsulate the impressive extent of her method in a little over 100 pages and there isn’t a single reader who will feel she glosses over the topic."

by Jason Hellinburg, GOODREADS

"Ivy states the book’s goals from the outset and its following 100+ pages makes her own case with language any aspiring professional seeking entry into the job market will grasp with ease."

by Nina

"I bought this book for the purpose of doing the case analysis and consulting report for a startup company. By following the guidelines of the book, our team was able to create a very thorough report considering the industry, market, and company itself."


by Mauricio

"I wrote a whole business case for a Zenith-Optimedia subsidiary with operations in Colombia and Panama by following Dr. Ivy’s EDGE method. My CEO agreed on implementing almost 80% of my recommendations. First of all, the EDGE method helped me identify the areas I should focus on (low productivity, HR issues)…"

Paperback copy available online!

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